How We Increased Organic Visibility & Search Performance
We recently completed a comprehensive SEO campaign for Urban Rugs UK, focusing on technical SEO, on-page optimization, keyword targeting, content improvements, and authority building.
The results show a clear improvement in the websiteβs organic search performance.
π Results at a Glance
| SEO Metric | Before | After |
|---|---|---|
| Organic Traffic | 400+ | 1.1K+ |
| Organic Keywords | 30 | 278 |
| Authority Score | 6 | 15 |
| Referring Domains | 25 | 228 |
| Backlinks | 4.7K | 877 |
| Paid Traffic | 0 | 0 |
What We Improved
πΉ Technical SEO
Identified and addressed technical issues affecting crawling, indexing, and overall search performance.
πΉ On-Page SEO
Optimized important pages, metadata, headings, content structure, internal linking, and keyword targeting.
πΉ Keyword Growth
Expanded the websiteβs keyword coverage and optimized pages around relevant commercial and informational search terms.
πΉ Authority & Link Profile
Worked on improving the websiteβs referring-domain profile and overall SEO authority.
πΉ Organic Visibility
The website expanded from approximately 30 ranking keywords to 278, helping it gain visibility across a much wider range of relevant searches.
The Outcome
The campaign helped increase organic traffic from approximately 400 to 1.1K+, while ranking keywords grew from 30 to 278.
This demonstrates how a structured SEO strategy combining technical SEO, on-page optimization, keyword strategy, and authority building can significantly improve organic search visibility.
π Want Similar SEO Growth?
We help businesses improve their Google rankings, organic traffic, keyword visibility, and overall SEO performance through data-driven SEO strategies.
Need an SEO audit or growth strategy for your website?
π Get in touch with us today.
Suggested website headline:
From 400 to 1.1K+ Organic Traffic: A Real SEO Growth Case Study
Short result badge:
+175% Organic Traffic Growth | 30 β 278 Keywords | Authority Score 6 β 15


