Urban Rugs UK SEO Growth Success Case Study

1. Client Overview

Client Name: Urban Rugs UK
Industry: E-commerce (Islamic Prayer Mat)
Website: https://urbanrugsuk.com/

Google Doc–ready version based on the client’s SEMrush and Google Search Console screenshots.

Executive Summary

This case study highlights measurable organic SEO growth for urbanrugsuk.com. Across the supplied screenshots, the site shows stronger visibility, broader keyword coverage, improved authority signals, and a much higher level of search activity.

SEMrush organic traffic: 4 → 1.3K
SEMrush organic keywords: 30 → 239
Google Search Console clicks: 63 → 427
Google Search Console impressions: 4.85K → 38.5K

SEMrush Organic Traffic

1 → 1.2K

+32,400%

SEMrush Keywords

29 → 241

+697%

GSC Clicks

63 → 427

+578%

GSC Impressions

4.85K → 38.5K

+694%

Important note: The exact campaign activities were not provided, so this case study focuses on visible performance outcomes from the screenshots only.

SEMrush Performance Snapshot

Before vs. after view using the SEMrush screenshots supplied by the client.

Before:

After:

SEMrush metric comparison

Metric	Before	After	Change
Authority Score	6	15	+150%
Organic Traffic	4	1.3K	+32,400%
Organic Keywords	30	239	+697%
Referring Domains	25	61	+144%
Backlinks	4.7K	12.6K	+168%

What the SEMrush data suggests

The site moved from a small SEO footprint to a much stronger organic position. The largest gains are visible in organic traffic and keyword coverage. Referring domains and backlinks also increased sharply, while paid traffic remained at 0 in both snapshots.

Google Search Console Performance

Search result performance based on the before/after Search Console screenshots.

Before:

After:

Google Search Console Comparison

Metric	Before	After	Change
Total Clicks	63	831	+578%
Total Impressions	4.85K	62.1K	+694%
Average CTR	1.3%	1.1%	Slight dip
Average Position	7.8	6.5	Improved by 1.3

What the GSC data suggests

Search Console shows a strong lift in actual search visibility. The site earned far more clicks and impressions, while average position also improved. CTR dipped slightly as visibility expanded across a broader set of searches.

Note: The two Search Console screenshots use different selected date ranges, so this should be read as a strong directional improvement rather than a strict like-for-like monthly comparison.

Final Takeaways

● Organic visibility scaled

SEMrush shows the site moving from a minimal traffic baseline to 1.3K organic traffic.

● Keyword footprint expanded

Keyword count grew from 30 to 239, suggesting broader ranking coverage.

● Authority and links improved

Authority Score, referring domains, and backlinks all moved up, indicating stronger site credibility.

● Search performance translated into traffic

Google Search Console shows 427 clicks and 38.5K impressions in the newer snapshot.

Conclusion

Based on the screenshots provided, urbanrugsuk.com achieved substantial SEO progress. The strongest gains are visible in organic traffic, keyword growth, impressions, clicks, and link profile strength. Taken together, these numbers point to improved search visibility and stronger organic acquisition momentum.