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1. Client Overview
- Client Name: Urban Rugs UK
- Industry: E-commerce (Islamic Prayer Mat)
- Website: https://urbanrugsuk.com/
Google Doc–ready version based on the client’s SEMrush and Google Search Console screenshots.
Executive Summary
This case study highlights measurable organic SEO growth for urbanrugsuk.com. Across the supplied screenshots, the site shows stronger visibility, broader keyword coverage, improved authority signals, and a much higher level of search activity.
- SEMrush organic traffic: 4 → 1.3K
- SEMrush organic keywords: 30 → 239
- Google Search Console clicks: 63 → 427
- Google Search Console impressions: 4.85K → 38.5K
| SEMrush Organic Traffic 4 → 1.3K +32,400% | SEMrush Keywords 30 → 239 +697% |
| GSC Clicks 63 → 427 +578% | GSC Impressions 4.85K → 38.5K +694% |
Important note: The exact campaign activities were not provided, so this case study focuses on visible performance outcomes from the screenshots only.
SEMrush Performance Snapshot
Before vs. after view using the SEMrush screenshots supplied by the client.
Before: Nov 1, 2025
After: Apr 18, 2026
SEMrush metric comparison
| Metric | Before | After | Change |
| Authority Score | 6 | 15 | +150% |
| Organic Traffic | 4 | 1.3K | +32,400% |
| Organic Keywords | 30 | 239 | +697% |
| Referring Domains | 25 | 61 | +144% |
| Backlinks | 4.7K | 12.6K | +168% |
What the SEMrush data suggests
The site moved from a small SEO footprint to a much stronger organic position. The largest gains are visible in organic traffic and keyword coverage. Referring domains and backlinks also increased sharply, while paid traffic remained at 0 in both snapshots.
Google Search Console Performance
Search result performance based on the before/after Search Console screenshots.
Before: Oct 1–31, 2025
After: 28-day Apr 17, 2026
Google Search Console Comparison
| Metric | Before | After | Change |
| Total Clicks | 63 | 427 | +578% |
| Total Impressions | 4.85K | 38.5K | +694% |
| Average CTR | 1.3% | 1.1% | Slight dip |
| Average Position | 7.8 | 6.5 | Improved by 1.3 |
What the GSC data suggests
Search Console shows a strong lift in actual search visibility. The site earned far more clicks and impressions, while average position also improved. CTR dipped slightly as visibility expanded across a broader set of searches.
Note: The two Search Console screenshots use different selected date ranges, so this should be read as a strong directional improvement rather than a strict like-for-like monthly comparison.
Final Takeaways
| ● Organic visibility scaled SEMrush shows the site moving from a minimal traffic baseline to 1.3K organic traffic. | ● Keyword footprint expanded Keyword count grew from 30 to 239, suggesting broader ranking coverage. |
| ● Authority and links improved Authority Score, referring domains, and backlinks all moved up, indicating stronger site credibility. | ● Search performance translated into traffic Google Search Console shows 427 clicks and 38.5K impressions in the newer snapshot. |
Conclusion
Based on the screenshots provided, urbanrugsuk.com achieved substantial SEO progress. The strongest gains are visible in organic traffic, keyword growth, impressions, clicks, and link profile strength. Taken together, these numbers point to improved search visibility and stronger organic acquisition momentum.
