Ecommerce SEO Case Study: My Salah Mat

From 27.9K to 51.1K Estimated Organic Traffic

How Strategic SEO Helped Improve Organic Search Visibility for an Ecommerce Website

Client: My Salah Mat
Industry: Islamic Educational Ecommerce
Website: mysalahmat.com
SEO Focus: Ecommerce SEO, Technical SEO, On-Page SEO, Content Strategy & Link Building
Tracking Tool: Semrush
Comparison: Before vs After SEO Performance

The Challenge

My Salah Mat is an ecommerce brand focused on Islamic educational products for children and families.

Like many ecommerce websites, the challenge was not simply getting a website online. The bigger challenge was increasing its visibility in organic search and getting the website in front of people actively searching for relevant products and information.

The SEO campaign focused on improving the website’s overall search visibility through a combination of:

• Technical SEO
• Keyword research
• On-page optimization
• Ecommerce SEO
• Content optimization
• Internal linking
• Link building
• Website structure improvements
• Search intent optimization

The objective was to build sustainable organic visibility rather than depend entirely on paid traffic.

SEO Performance: Before vs After

The Semrush data shows significant growth in the website’s estimated organic search performance.

Figures are based on the Semrush screenshots provided for the before-and-after comparison. Semrush organic traffic is an estimate, not first-party analytics data.

83% Increase in Estimated Organic Traffic

One of the biggest improvements was estimated organic traffic.

Before SEO

27.9K estimated organic traffic

After SEO

51.1K estimated organic traffic

That’s an increase of approximately:

83%

This indicates that the website was estimated to be receiving substantially more organic search traffic in the later Semrush snapshot than in the earlier snapshot.

For an ecommerce website, increased organic visibility can create more opportunities for users to discover products, collections, educational content, and other important pages.

Organic Keyword Growth

The number of organic keywords also increased.

Before

5.6K keywords

After

6.1K keywords

That’s approximately 500 additional ranking keywords, representing around 9% growth.

Keyword growth is particularly important for ecommerce websites because different search queries can represent different stages of the customer journey.

For example:

Informational searches

→ Users looking for information

Commercial searches

→ Users comparing products or solutions

Transactional searches

→ Users looking to purchase

A successful ecommerce SEO strategy should build visibility across relevant stages rather than targeting only a handful of keywords.

45% Growth in Referring Domains

The website also experienced strong growth in referring domains.

Before

756 referring domains

After

1.1K referring domains

That’s approximately:

45% Growth

A diverse backlink profile can help strengthen a website’s authority and discoverability when links are earned or built from relevant and trustworthy websites.

However, the goal of link building should not simply be to increase the number of links.

Quality, relevance, natural placement, and the overall backlink profile matter more than chasing an arbitrary backlink count.

Backlink Growth

The Semrush screenshots also show growth in total backlinks:

Before

74.2K backlinks

After

86.3K backlinks

That’s approximately 16% growth.

Backlinks were considered as part of the broader SEO strategy, alongside content, technical optimization, internal linking, and on-page improvements.

Our SEO Strategy

1. Technical SEO

The first step was to identify technical factors that could affect crawling, indexing, and overall website performance.

The SEO process included reviewing areas such as:

• Crawlability
• Indexation
• Broken URLs
• Redirects
• Canonicalization
• Sitemap
• Robots.txt
• Website architecture
• Duplicate content
• Mobile usability
• Page performance

Technical SEO creates the foundation that allows search engines to efficiently discover and understand important pages.

2. Keyword Research

Keyword research was used to identify relevant opportunities across the ecommerce website.

Instead of focusing only on high-volume keywords, the strategy considered:

• Search intent
• Commercial relevance
• Product relevance
• Competition
• Long-tail opportunities
• Informational queries
• Category-level keywords
• Product-level keywords

This helped expand the website’s visibility across a broader range of relevant searches.

3. Product Page Optimization

Product pages are some of the most commercially important pages on an ecommerce website.

Optimization focused on elements such as:

• Product titles
• Meta titles
• Meta descriptions
• Product descriptions
• Headings
• Image optimization
• Alt text
• Internal links
• Search intent
• Product-related content

The goal was to make product pages more useful for both search engines and potential customers.

4. Collection & Category SEO

Ecommerce collection pages can target broader search terms than individual product pages.

The strategy included improving the structure and relevance of important category and collection pages.

This helps create a clear relationship between:

Search Query → Collection → Product

A well-structured ecommerce website can make it easier for users to navigate and for search engines to understand the relationship between pages.

5. Content Strategy

Content was used to target informational search intent and support commercial pages.

Relevant content can attract users earlier in the buying journey and then guide them toward appropriate products.

A strong ecommerce content strategy can target topics such as:

• Islamic education
• Children’s Islamic learning
• Prayer education
• Islamic gifts
• Islamic activities for children
• Muslim children’s products
• Learning resources for families

The important part is ensuring that each article has a genuine purpose and provides useful information rather than being created simply to insert keywords.

6. Internal Linking

Internal linking was another important part of the strategy.

Relevant connections can be created between:

Blog Posts → Collections → Products

For example, an educational article about teaching children how to pray can naturally link to a relevant prayer-related product.

This can help users discover relevant products while giving search engines additional context about the relationship between pages.

7. Link Building

The campaign also focused on improving the website’s external link profile.

The objective wasn’t simply to generate thousands of random backlinks.

A stronger approach focuses on:

• Relevant websites
• Quality referring domains
• Natural link placements
• Contextually relevant pages
• Brand mentions
• Content-based link opportunities

The Semrush data shows referring domains increasing from 756 to 1.1K during the comparison period.

The Results

The before-and-after Semrush data shows substantial improvement in several important SEO metrics.

🚀 83% Increase

Estimated Organic Traffic

27.9K → 51.1K

📈 9% Increase

Organic Keywords

5.6K → 6.1K

🔗 45% Increase

Referring Domains

756 → 1.1K

🔗 16% Increase

Total Backlinks

74.2K → 86.3K

Ecommerce Revenue Performance

SEO visibility is only one part of ecommerce growth.

The Google Analytics 4 data for the September 8 – October 5, 2026 period also showed approximately:

$8K Total Revenue

140 Purchases

140 First-Time Purchasers

This demonstrates strong ecommerce activity during the measured period.

However, these GA4 revenue figures should not automatically be attributed entirely to SEO without channel-level attribution data. Organic search performance and ecommerce revenue should be analyzed together with GA4 source/medium and conversion data to determine the actual contribution of SEO.

What Made the Strategy Effective?

The campaign wasn’t based on one SEO tactic.

Instead, the strategy combined multiple areas:

Technical SEO
↓
Keyword Research
↓
On-Page Optimization
↓
Product & Collection SEO
↓
Content Strategy
↓
Internal Linking
↓
Link Building
↓
Performance Monitoring

This holistic approach helped create a stronger foundation for long-term organic search growth.

The Takeaway

The My Salah Mat project demonstrates how a comprehensive ecommerce SEO strategy can improve organic search visibility across multiple dimensions.

The Semrush comparison shows:

27.9K → 51.1K estimated organic traffic

along with growth in organic keywords, referring domains, and backlinks.

SEO isn’t about achieving a ranking once and stopping.

The long-term objective is to build a website that:

• Is technically accessible to search engines
• Provides useful content
• Targets relevant search intent
• Has a strong internal structure
• Builds authority over time
• Converts relevant organic visitors into customers

Looking to Grow Your Ecommerce Website?

I help ecommerce businesses improve their organic visibility through Technical SEO, Ecommerce SEO, Shopify SEO, On-Page SEO, Keyword Research, Content Strategy, Internal Linking, and Link Building.

If your ecommerce website isn’t generating enough organic traffic, the first step is understanding why.

Get an Ecommerce SEO Audit

Let’s identify the technical issues, keyword opportunities, content gaps, and growth opportunities that could help your website attract more relevant organic traffic.

Ahsan Habib SEO
Helping ecommerce businesses grow with strategic SEO.